Case Study
Cutting Lead Costs & Rebuilding Lead Flow in 5 Months
Increase in New Patient Numbers
The Results
Janeclair Dental achieved a dramatic turnaround in lead costs and patient acquisition. By refining ad targeting, rebuilding conversion funnels, and strengthening SEO visibility, the clinic now consistently attracts high-value, treatment-ready patients while maintaining a steady monthly growth in new appointments.
$5-$7 Cost per New Patient Lead
After restructuring the clinic’s campaigns, tightening targeting, and rebuilding ad funnels, we dropped their cost per lead from “unaffordable” levels to just $5-$7 per new patient inquiry.
25-35 Monthly High-Value Treatments
A focused strategy for implants, crowns, and cosmetic dentistry brought in motivated, treatment-ready patients-not just price-shoppers.
Core Keywords Ranked on Page One
Targeted SEO helped the clinic surface for searches they were previously invisible for, giving them steady, long-term discovery beyond ads.
70-80 New Patients Every Month
With affordable leads + better online visibility, the practice sustained a reliable flow of new patients across all services.
Introduction
Transformation
The before and after
transformation
Before
High Cost Per Lead
The clinic struggled with expensive, poorly targeted ads, paying more than most patients were worth.
Almost No Online Visibility
They appeared for only a few low-volume keywords and struggled to attract organic patient traffic.
No System for Generating Leads
The clinic depended mostly on referrals and random walk-ins, creating inconsistent patient flow.
Weak Website Experience
Visitors left quickly due to unclear messaging, missing trust factors, and no conversion-focused pages.
Irregular Patient Growth
Consistent, trackable monthly performance supports ongoing expansion and more reliable patient flow.
After
$5-$7 Leads
Optimized campaigns, better copy, cleaner funnels, and conversion-focused pages slashed lead costs dramatically.
Page-One Rankings for High-Intent Keywords
Strategic local SEO lifted visibility, bringing steady patients searching for treatments directly to the clinic.
Predictable Automated Lead Flow
A structured, automated system now delivers daily inquiries across multiple treatment categories.
A Website Built to Convert
Clear service details, strong branding, social proof, and optimized UX now turn visitors into bookings.
Stable, Measurable Expansion
Some months were busy while others dropped sharply, creating unstable patient and revenue patterns.
Before → After
High Cost Per Lead
The clinic struggled with expensive, poorly targeted ads, paying more than most patients were worth.
$5-$7 Leads
Optimized campaigns, better copy, cleaner funnels, and conversion-focused pages slashed lead costs dramatically.
Almost No Online Visibility
They appeared for only a few low-volume keywords and struggled to attract organic patient traffic.
Page-One Rankings for High-Intent Keywords
Strategic local SEO lifted visibility, bringing steady patients searching for treatments directly to the clinic.
No System for Generating Leads
The clinic depended mostly on referrals and random walk-ins, creating inconsistent patient flow.
Predictable Automated Lead Flow
A structured, automated system now delivers daily inquiries across multiple treatment categories.
Weak Website Experience
Visitors left quickly due to unclear messaging, missing trust factors, and no conversion-focused pages.
A Website Built to Convert
Clear service details, strong branding, social proof, and optimized UX now turn visitors into bookings.
Irregular Patient Growth
Consistent, trackable monthly performance supports ongoing expansion and more reliable patient flow.
Stable, Measurable Expansion
Some months were busy while others dropped sharply, creating unstable patient and revenue patterns.
Testimonials
In Their Own Words
“We saw immediate results after the website redesign and marketing efforts began.”
We used to spend a fortune and get almost nothing. Within weeks of the new strategy, our cost per lead dropped dramatically. The volume and quality of patients improved, and we finally feel in control of our growth.
Dr. Julien Kim
Owner, Jane Clair Dental
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